![]() Nathan Chan, 27, assistant principal cellist at the Seattle Symphony, posts “warm, exciting, relatable” cello content on his TikTok. “Anyone, not just big-name artists, can stream content at any time and reach an audience, comprised of anyone with an internet connection.” “Rather than tying the music to a physical venue that might be perceived as inaccessible and representative of an elitist past, the direct availability online means that the potential audience is exponentially expanded,” Kurt Nikkanen, a violin soloist and concertmaster with the New York City Ballet, told The Post. On Spotify, Bach had 7.2 million monthly listeners, while Beethoven, Mozart and Chopin all had over 6 million. ![]() ![]() A decade ago, only a tenth of classical listeners were under 30, according to BPI data. Thanks to content creators including TwoSet Violin - a classical music comedy duo with 3.21 million YouTuber subscribers and 757,200 fans on TikTok - people have gravitated toward the genre that many still view as elitist and inaccessible.Īccording to joint research by the Royal Philharmonic Orchestra, French music streaming service Deezer and British Phonographic Industry (BPI) in 2020, 34% of those streaming classical music from 2019 to 2020 were 18 to 25, and classical streams by listeners under 35 rose by 17%. “One of the main ways to keep classical music alive is to just keep people talking about it, and so if we can do that through social media, I think it’s a great way to get more people involved,” he added.įor many Gen Zers and millennials, their Spotify playlists have more Beethoven than Taylor Swift. “I think that with social media, we’re able to de-stigmatize the sense that classical music is super fancy and needs to be perfect,” Rubin told The Post. He is one of a handful of influencers who have built their platforms around classical music. Rubin, 17, studies classical oboe at Juilliard Pre-College. However, the Long Island native is not performing choreographed dances or posting about intimate relationships - he plays the oboe. Spencer Rubin amassed 32.5 million views and 867,000 followers on TikTok for his relatable and comedic videos. My ‘temporary’ skeleton tattoo wouldn’t wash off my face after Halloween ![]() Parents slammed for baby son’s ‘cute’ tattoo: ‘Isn’t that illegal? ![]() This Shopify side hustle could make you $50K before the holidays Why TikTokers are whipping their foundation with electric milk frothers ![]()
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